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    LA BLODEGA

    ATWG (AROUND THE WAY GIRL)

    ATWG (AROUND THE WAY GIRL)

    LL COOL J once rapped:

    I want a girl with extensions in her hair, bamboo earrings at least two pairs.

    On his 90’s summer anthem, “Around the Way Girl.” Giving a name and a profile to the quintessential New York City girl. For the first time, there was a description for the fly girl from your block. The girl that smelled like bubble gum and had that special glow. She was sweet to some and stank to others, outfit was always on point, even when she went downstairs in her pajamas with her hair wrapped in a doobie to the bodega she was still fine.

    With this collection, the Peralta Project pays tribute to the Girl from around the way with a fresh and updated look. For the 1st time, the Peralta Project worked with a team of people to execute his vision.  The illustrations of the girls where created by Carmen Pizarro an illustrator that resides Uptown and School of Visual Art alumni. The styling and Co-Creative Direction for the shoot, which was a clash of vintage/high end and uptown flava was put together by Kelly B.  And the Photography was by long time Peralta Project collaborator, Johnny Utah.  The backdrop for the shoot was Peralta's hometown of Washington Heights. The uptown congestion of Dominican culture serves as the perfect atmosphere for telling the story of the ATWG that Peralta grew up seeing and admiring. 

     

     

    THE COÑO ONE PIECE SWIMSUIT (PRE-ORDER)

    THE COÑO ONE PIECE SWIMSUIT (PRE-ORDER)

    THE COÑO ONE PIECE SWIMSUIT                                  

    (MADE IN DOMINICAN REPUBLIC)

    • One piece swimsuit. Backless. High cut
    • Sexy plunge v-neck, Solid color
    • Non-padded, Shoulder straps

    The swimsuit is made to order and runs a little small.  Your order will ship out in 2 Weeks.

    The model is wearing a medium. She's 5'4" and weight is 115lbs.

    Photo by: Johnny Utah

    Styled by: Kelly B.

    Model: Cori S.

    TO PRE-ORDER SWIMSUIT CLICK LINK

     

     

    PERALTA PROJECT x PRESIDENTE BEER

    PERALTA PROJECT x PRESIDENTE BEER

    A month ago Presidente Beer reached out to me with an opportunity to collaborate with the brand.  As a Dominican-York I was honored and jumped at the opportunity. I worked on a couple of design concepts for Presidente's "Soy Presidente" program they launching for DJ's Influencers.  

    The 1st tier of the "Soy Presidente" program has been launched. Below you will find the info on the program and how to enter the contest. 

    What is the Presidente DJ Influencer Program?

    • Presidente will award DJ’s cash rewards for posting with the Presidente beer on Instagram
    • Timing: June 1 – Sept 15
    • Registration: www.soypresidente.com
    • Requirements:
    • Age 21 or over
    • Resident of FL, MA, NJ, or NY
    • Must be a DJ
    • 1 post per week is valid for rewards
    • Post must include product (Presidente beer), #soypresidente & #rewards
    • Cash Rewards:
    • Accepted registrants will receive $1 for every 300 Instagram followers they have per week (payed out monthly)
    • Example: A DJ with 3,000 followers can expect $10 per week (payed out monthly)
    • Limitations: There is a limit to the size of DJ influencer community & submissions will be reviewed on a first come first serve basis

    ROLOS & ICONS II IN LOS ANGELES

    ROLOS & ICONS II IN LOS ANGELES

    Here's the recap of opening night of Artist M.Tony Peralta's "Rolos & Icon II" exhibit at the  Mexican Consulate in Los Angeles.  The night was a huge success with over 400 people in attendance to view the New York artist collection of work.

    Rolos & Icons x M.Tony Peralta x SheaMoisture

    Rolos & Icons x M.Tony Peralta x SheaMoisture

    Artist M.Tony Peralta teamed up with SheaMoisture for an intimate dinner celebrating women and his "Rolos and Icons" collection arriving in Los Angeles at the Mexican consulate.